{"title":"Premium Collection","description":"\u003cp\u003eElevated essentials built to last. Our Premium Collection features heavyweight embroidered long sleeves and structured pieces designed for those who carry multiple identities with intention. Made from premium materials. Designed in Vancouver.\u003c\/p\u003e","products":[{"product_id":"the-motherhood-identity-essential","title":"Mother. Professional. Both. | Heavyweight Embroidered Long Sleeve — Ecru","description":"\u003cp\u003e\u003cem\u003eYou are more than one thing. Your wardrobe should be too.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cem\u003eMother. Professional. Both.\u003c\/em\u003e Long Sleeve is built for the woman who doesn't choose between her roles — she owns all of them. Crafted in warm Ecru with tonal black chest embroidery, this is the piece you reach for when you want to look intentional without trying too hard.\u003c\/p\u003e\n\u003cp\u003eHeavyweight 100% carded cotton that feels substantial the moment you pull it on. A relaxed, unisex fit that drapes without clinging — wearable from morning meetings to school pickup without a second thought.\u003c\/p\u003e\n\u003ch4\u003eWhy you'll keep reaching for it\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHeavyweight fabric that holds its shape wash after wash\u003c\/li\u003e\n\u003cli\u003eRelaxed fit that works on every body — no adjusting, no pulling\u003c\/li\u003e\n\u003cli\u003eWide ribbed neck and cuffs that lay flat and stay structured\u003c\/li\u003e\n\u003cli\u003eSide-seamed construction for a cleaner, tailored silhouette\u003c\/li\u003e\n\u003cli\u003eWarm Ecru tone that pairs effortlessly with your wardrobe\u003c\/li\u003e\n\u003cli\u003eLeft-chest embroidery in black: \u003cem\u003eMother. Professional. Both.\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eFabric \u0026amp; construction\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% carded cotton — no synthetics, no shortcuts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 8.2 oz\/yd² (278 g\/m²) — substantial, structured, premium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYarn:\u003c\/strong\u003e 26 singles for a smooth, refined finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStitch:\u003c\/strong\u003e Double-needle hem + side-seamed construction\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreshrunk:\u003c\/strong\u003e Minimal shrinkage — what you order is what you keep\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash cold, tumble dry low\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSizing \u0026amp; fit — this shirt runs large, size down\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e↓ We recommend sizing down from your usual size.\u003c\/strong\u003e This shirt runs larger than standard sizing. If you normally wear a Medium, order a Small. Available sizes start at S.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note:\u003c\/strong\u003e This style is not available in XS or XXS. Our smallest size is S, which fits a standard XS–S. If you typically wear an XS, please reach out before ordering so we can help.\u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eYour usual size\u003c\/th\u003e\n\u003cth\u003eOrder this size\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003eS — our smallest available size\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXXL\u003c\/td\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cem\u003eStill unsure? DM us on Instagram or email hello@dualidentitycompany.com — we'll help you get the right fit.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch4\u003ePre-order\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e● Pre-order now open.\u003c\/strong\u003e Limited units — once they're gone, they're gone. Ships within 2 weeks of order. Order now to secure yours.\u003c\/p\u003e","brand":"Dual Identity Company","offers":[{"title":"S","offer_id":53304135418155,"sku":null,"price":74.99,"currency_code":"CAD","in_stock":true},{"title":"M","offer_id":53304135450923,"sku":null,"price":74.99,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":53304135483691,"sku":null,"price":74.99,"currency_code":"CAD","in_stock":true},{"title":"XL","offer_id":53304135516459,"sku":null,"price":74.99,"currency_code":"CAD","in_stock":true},{"title":"2XL","offer_id":53304135549227,"sku":null,"price":84.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0952\/7299\/3067\/files\/MotherProfessionalEMB.png?v=1778898575"},{"product_id":"parent-professional-both-heavyweight-embroidered-long-sleeve","title":"Parent. Professional. Both. — Heavyweight Embroidered Long Sleeve","description":"\u003cp\u003e\u003cem\u003eNot one or the other. Never just one thing. Parent. Professional. Both.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis is the shirt for the parent who didn't stop being everything else when they became one. Rich chocolate brown with cream embroidery worn close to the chest — three words that say what most people spend years trying to explain.\u003c\/p\u003e\n\u003cp\u003eCrafted from heavyweight 100% carded cotton in a relaxed, unisex fit, this is a piece that works as hard as you do and looks even better for it. Substantial fabric that holds its shape, a silhouette that drapes without clinging, and a warmth to the colour that makes everything else in your wardrobe look more considered.\u003c\/p\u003e\n\u003ch4\u003eWhy you'll keep reaching for it\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHeavyweight fabric with the kind of structure that earns its price\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit — wears well on every body, every day\u003c\/li\u003e\n\u003cli\u003eRich chocolate brown — warm, grounded, pairs with everything\u003c\/li\u003e\n\u003cli\u003eWide ribbed neck and cuffs that hold their shape wash after wash\u003c\/li\u003e\n\u003cli\u003eSide-seamed construction for a cleaner, more tailored drape\u003c\/li\u003e\n\u003cli\u003eLeft-chest embroidery in cream: \u003cem\u003eParent. Professional. Both.\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the embroidery —\u003c\/strong\u003e The empty line between \u003cem\u003eProfessional.\u003c\/em\u003e and \u003cem\u003eBoth.\u003c\/em\u003e is intentional. That pause is the whole point. It's the breath between who the world expects you to be and who you actually are.\u003c\/p\u003e\n\u003ch4\u003eFabric \u0026amp; construction\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% carded cotton — no synthetics, no shortcuts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 8.2 oz\/yd² (278 g\/m²) — substantial, structured, premium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYarn:\u003c\/strong\u003e 26 singles for a smooth, refined finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStitch:\u003c\/strong\u003e Double-needle hem + side-seamed construction\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreshrunk:\u003c\/strong\u003e Minimal shrinkage — what you order is what you keep\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash cold, tumble dry low\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSizing \u0026amp; fit — this shirt runs large, size down\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e↓ We recommend sizing down from your usual size.\u003c\/strong\u003e This shirt runs larger than standard sizing. If you normally wear a Medium, order a Small. Available sizes start at S.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note:\u003c\/strong\u003e This style is not available in XS or XXS. Our smallest size is S, which fits a standard XS–S. If you typically wear an XS, please reach out before ordering so we can help.\u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eYour usual size\u003c\/th\u003e\n\u003cth\u003eOrder this size\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003eS — our smallest available size\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXXL\u003c\/td\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cem\u003eStill unsure? DM us on Instagram or email hello@dualidentitycompany.com — we'll help you get the right fit.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch4\u003ePre-order\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e● Pre-order now open.\u003c\/strong\u003e Limited units — once they're gone, they're gone. Ships within 2 weeks of order. Order now to secure yours.\u003c\/p\u003e","brand":"Dual Identity Company","offers":[{"title":"Brown \/ S","offer_id":53480130740523,"sku":null,"price":64.99,"currency_code":"CAD","in_stock":true},{"title":"Brown \/ M","offer_id":53480130773291,"sku":null,"price":64.99,"currency_code":"CAD","in_stock":true},{"title":"Brown \/ L","offer_id":53480130806059,"sku":null,"price":64.99,"currency_code":"CAD","in_stock":true},{"title":"Brown \/ XL","offer_id":53480130838827,"sku":null,"price":64.99,"currency_code":"CAD","in_stock":true},{"title":"Brown \/ 2XL","offer_id":53480130871595,"sku":null,"price":64.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0952\/7299\/3067\/files\/parentprofmock1.png?v=1778902033"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0952\/7299\/3067\/collections\/MotherProfessional_Closup.png?v=1780966414","url":"https:\/\/www.dualidentitycompany.com\/collections\/premium-collection.oembed","provider":"Dual Identity Company","version":"1.0","type":"link"}